Trung Nguyên's coffee complex in Buôn Ma Thuột, at the scale of a park.
The entrance stone of Làng cà phê Trung Nguyên, Buôn Ma Thuột, 2012.Photo: Phan Thanh Huyền · CC BY-SA 3.0 via Wikimedia Commons
Why it matters
This is the Trung Nguyên coffee company’s showpiece in Buôn Ma Thuột: a complex of about
20,000 m² with cafés and restaurants, as Znews described it in 2026. Báo Quốc tế describes its
buildings as styled on Central Highlands architecture. The company’s retail coffee is in our
bean guide.
The company also built the World Coffee Museum in the city, covered in the
Buôn Ma Thuột guide.
Finding it
On Lý Thái Tổ, in Buôn Ma Thuột. Travel listings give number 163, which we could not confirm
from Trung Nguyên or the press, so use the map. We have not been. The photograph is from 2012.
What to order
Trung Nguyên’s own coffee. None of the reports we trust names particular drinks, so we do not.
The first shop of Soul, a Buôn Ma Thuột roaster built around fine robusta. Its menu runs from phin coffee, egg coffee and bạc xỉu to espresso and hand brews.