A large concrete drying yard covered in a deep layer of coffee cherries, with long curved rake lines drawn through them.

Origin & Sourcing

From Vietnam’s highlands to your cup

Seven steps, six of which you will never see. Understanding them is the difference between reading a coffee bag and believing it.

The chain

Origin is where it grew. Sourcing is how it travelled.

Those two words get used interchangeably in coffee marketing and they mean quite different things. Origin is a fact about geography. Sourcing is a description of a commercial chain — and the chain is where almost all the interesting questions live.

  1. 1

    Farm

    Mostly smallholdings of one to three hectares. The farmer picks the cherry and, in Vietnam, usually dries it too.

  2. 2

    Collector

    A local trader who buys dried cherry or parchment from many farms and aggregates it. This is where traceability most often breaks.

  3. 3

    Cooperative or processor

    Hulls, grades and sorts by screen size and defect count. Some cooperatives keep member lots separate; most do not.

  4. 4

    Exporter

    Blends to a contract grade, bags it, ships it. A handful of large firms handle most of Vietnam’s green coffee.

  5. 5

    Importer

    Warehouses green coffee in the destination market and sells it on to roasters in smaller lots.

  6. 6

    Roaster

    Where the flavour decisions people notice actually get made. Also where the coffee usually acquires its story.

  7. 7

    You

    Six steps from the tree, and normally with no way of knowing which tree.

Timing

One harvest a year

Vietnamese coffee flowers once and picks once. That single annual cycle governs when fresh-crop coffee is actually available.

Vietnamese coffee harvest calendar by growing area and month
Growing areaJJanFFebMMarAAprMMayJJunJJulAAugSSepOOctNNovDDec
Robusta · Central HighlandsĐắk Lắk, Gia Lai, Đắk Nông, Kon TumJan: drying and millingFeb: floweringMar: floweringApr: floweringMay: nothingJun: nothingJul: cherries ripeningAug: cherries ripeningSep: cherries ripeningOct: cherries ripeningNov: harvestDec: harvest
Arabica · Lâm ĐồngĐà Lạt and Cầu ĐấtJan: drying and millingFeb: nothingMar: floweringApr: floweringMay: nothingJun: nothingJul: cherries ripeningAug: cherries ripeningSep: cherries ripeningOct: harvestNov: harvestDec: harvest
Arabica · Sơn LaNorthwest highlandsJan: nothingFeb: nothingMar: floweringApr: floweringMay: nothingJun: nothingJul: nothingAug: cherries ripeningSep: harvestOct: harvestNov: harvestDec: harvest
Arabica · Quảng TrịKhe Sanh, Hướng HóaJan: nothingFeb: nothingMar: floweringApr: floweringMay: nothingJun: nothingJul: nothingAug: cherries ripeningSep: harvestOct: harvestNov: harvestDec: harvest
  • Flowering
  • Cherries ripening
  • Harvest
  • Drying & milling
Approximate timing. Harvest windows shift by a few weeks year to year with rainfall and altitude.

What a coffee bag can honestly claim

This site does not source, import or sell coffee, so we have no supply relationships to describe. These are the questions we apply to anyone who does.

If a bag saysIt should be able to show
Direct tradeWho they buy from, and roughly what they paid. Without both, the phrase means nothing enforceable.
Single originA farm, a commune or at minimum a district. “Vietnam” is a country, not an origin.
Ethically sourcedA specific certification, or a specific practice. It is not a regulated term.
SpecialtyA cupping score, and which protocol — the arabica scale or the Fine Robusta one.
FreshA roast date. A best-before date twelve months out tells you nothing.

Sources

Figures on this page come from the following. Where a claim is an estimate or a common description rather than a measurement, the text says so.

  1. Coffee Annual — Vietnam (GAIN report VM2026-0016)USDA Foreign Agricultural Service · accessed 2026-09-11Vietnamese production, export and processing volumes; the share of green versus soluble and roasted exports.